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Close-up of a woman wearing traditional gold jewelry with intricate designs, including large earrings and two layered necklaces featuring detailed motifs and pink accents, dressed in a teal garment with one hand partially covering the right side of her face.Profile of a woman with a turquoise sheer veil over her head and face, showcasing a long, dangling earring with large blue gemstones surrounded by smaller clear stones.
Woman with eyes closed wearing a turquoise traditional outfit adorned with silver embroidery, matching green beaded necklace and earrings with white accents, against a matching turquoise background.

JOHARI

BAZAR

Hand holding an elegant gold necklace with two rows of square and round clear gemstones and a large teardrop-shaped green gemstone pendant, against a teal background.Woman with closed eyes wearing a matching jewelry set including a large floral necklace, earrings, and ring featuring green and white stones, dressed in a light blue off-shoulder sheer fabric top.

Jharkhand's house of
jewellery, since 1910.

White stylized letter J with a six-pointed geometric star or snowflake shape to the right.
Ornate gold and red beaded necklace with intricate pendant featuring elephant motifs displayed on teal fabric background with the word GLOBAL overlayed in white capital letters.
Elegant gold and red multi-strand necklace with an ornate central pendant displayed on a teal velvet bust stand.
New Johari Bazar

Six generations of the Rastogi family, blending timeless craftsmanship with modern elegance. From uncut polki and kundan to architectural diamonds, every piece is shaped by the finest hands in India.

A group portrait of four men, one elderly seated on a pink velvet armchair wearing glasses and a mustard-colored vest over a white shirt, and three younger men standing behind him dressed in smart casual shirts, one in a white shirt and glasses, one in a dark shirt, and one in a white shirt with a dark vest.

Three Showrooms. One standard.

Luxurious storefront of New Johari Bazar decorated with floral garlands, hanging red ornaments, and draped cream fabric with pink and white flowers below the illuminated sign.
Bank More, Dhanbad
Illuminated storefront at night showing Bulakilal Balramlal & Sons Jewellery and Clothing Store as part of New Johari Bazar, featuring large glowing red BLBL signs, images of jewelry and clothing, and adjacent shops including Daba Cafe and Poshak custom tailoring.
Saraidhella, Dhanbad
Front view of a brightly lit clothing store named BLBL Bulakilal Balramlal & Sons New Johari Bazar at dusk, displaying traditional dresses and jewelry with mannequins in the upper window and customers inside.
Giridih

New Johari Bazar was built from the ground up. From a small gaddi in 1910, to migrating from Bihar to Bokaro, to the largest jewellery collection in eastern India. Six generations of the Rastogi family, one promise that has never changed: earn the person, not just the sale.

Close-up of a jeweler soldering a ring with a flame torch, heating the setting prongs on a workbench.A group of eight men at a ribbon-cutting ceremony, the man in front wearing glasses and a cream kurta is cutting a red ribbon with a bow, others behind him are clapping and smiling, with a background decorated with marigold flower garlands.
Black-and-white vintage photo showing a traditional Indian gathering inside a simple room. Several men and women sit on the floor around a low table with ceremonial items, possibly involved in a ritual or prayer. Two men sit behind a glass counter with shelves displaying items, and three men stand in the back. The room walls have circular mirrors and modest decoration. The atmosphere reflects cultural and communal interaction in an Indian setting.

Legacy.

Vintage jewelry shop interior with two men standing behind glass display counters filled with various gold jewelry pieces and necklaces, with traditional artwork and ornamental plates displayed on the walls behind them.Profile of a regal woman in traditional Mughal style painting wearing ornate diamond earring, pearl jewelry, and a richly decorated veil with gold and red accents.
Our Collections

From architectural diamonds to uncut polki and temple gold, five collections carry every occasion: milestone, bridal, festive and everyday. Each piece made, or made to order, by the finest hands in India.

Elegant necklace with round blue sapphire gemstones encircling the chain, featuring an intricate gold and diamond floral pendant with hanging teardrop-shaped diamond clusters, displayed on a textured turquoise ceramic vase.
Celestial
Woman with dark hair styled in a bun, wearing elegant emerald and diamond drop earrings and a matching double-strand emerald and diamond necklace, against a textured teal background.
Noor
Ornate gold necklace with intricate detailing and colored stones placed on a beige cloth next to a blue fabric with golden patterns, scattered white jasmine flowers, and brass bowls containing turmeric and red powder.
Virasat
Close-up of a hand against a turquoise background wearing a gold ring with three circular clusters of light blue gemstones, surrounded by blue flowers.
Nuance
Close-up of a woman wearing an ornate gold necklace with floral and teardrop designs over a teal silk saree with gold woven patterns along the border and scattered motifs.
Halka
A pair of hands wearing black gloves holding an emerald-cut diamond ring with smaller side stones against a teal background with subtle floral patterns.
Bespoke

The family behind the name.

Portrait of an older man with a thick white mustache wearing a tan traditional cap and a dark buttoned coat against a plain gray background.
Bulakilal Rastogi
First generation · where the story began, 1910
Portrait of a young man with short dark hair and a thin mustache wearing a plain white shirt against a gray background, looking directly at the camera with a neutral expression.
Balramlal Rastogi
Third generation
Smiling elderly man with gray hair, wearing black-rimmed glasses and a cream-colored traditional vest over a white shirt, with a small red mark on his forehead.
Sunil Chandra Rastogi
Fourth generation · returned the family to jewellery, 1975
Man with medium skin tone, black wavy hair, and large black rectangular glasses wearing a black blazer over a white shirt, with a colorful pocket square, against a beige background.
Vishal Rastogi
Fifth generation · grew the house across Jharkhand
Man with short dark hair, wearing large black glasses, a beige textured blazer, and a black shirt, smiling slightly against a plain beige background.
Vikash Rastogi
Fifth generation · grew the house across Jharkhand
A young man with short dark hair and glasses wearing a white shirt with rolled-up sleeves and a dark blue vest, smiling slightly against a plain beige background.
Yuvraj Rastogi
Sixth generation · carrying the legacy forward
Logo featuring a stylized blue triangular shape with a red circle in the center above the text 'BIS'.
BIS Hallmarked
Gold purity certified on every piece
Seal of the International Gemological Institute featuring an abstract diamond shape above the acronym IGI and the year 1975, all surrounded by a sunburst border and the institution's name in a circular layout.
IGI Certified
Independently graded diamonds
Seal with a circular border of radiating triangles enclosing a ring with the text 'KNOWLEDGE • INTEGRITY • EXCELLENCE • 1931' around a shield divided into three parts showing a globe, a diamond, and a microscope, with 'GIA' above the shield.
GIA Graded
International diamond standards
DGLA logo with white letters on a blue background.
DGLA
Gem and diamond laboratory grading
MMTC-PAMP logo featuring a circular emblem with 'M M T C P A M' around the edge and the text 'MMTC-PAMP Swiss Excellence. Made in India.' in gold.

MMTC Authorised

Authorised distributor

NEW JOHARI BAZAR

Gold | Diamond | Polki | Kundan | Jadau

Six generations of the Rastogi family, crafting gold, diamond, polki, kundan and jadau — you say it, we have it, and we have it better.

Explore

Our StoryCollectionsShowroomsBespokeContact

Showrooms

Bank More:
Shree Ram Plaza, Bank More, Dhanbad, Jharkhand 826007

Saraidhella:
2nd Floor, BLBL The Designer, Sugiadih, Sahayogi Nagar Sector I, Dhanbad 826007

Giridih:
Tower Chowk, Buxidih, Giridih, Jharkhand 815301

Contact

support@newjoharibazar.com

+91 9934137723

© 2026 New Johari Bazar. All rights reserved.