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Our Brands

Two houses. One doorway.

New Johari Bazar brings together the finest jewellery in India and BLBL, our women's ethnic and bridal clothing house. A bride can find her set and her trousseau in a single visit, fitted by the same people, in the same room. Jewellery sourced from the best hands in the country. Clothing designed and made by ours.

Interior of a spacious jewelry store with glass display cases showing jewelry, several customers and staff, and modern lighting fixtures on the ceiling.An elegant interior space featuring a mannequin dressed in a red embroidered traditional outfit under spotlight, pink upholstered chairs, a round table with books, and a decorated corner with a brass pot and flower arrangement, all under a ceiling with geometric wooden beams.Well-lit boutique interior with shelves and racks displaying folded and hanging colorful traditional dresses, including intricate sarees and gowns, an upholstered white bench in the center, and orange cushioned chairs along one wall.Interior of a luxurious jewelry store with glass display cases on the right filled with jewelry, red upholstered chairs lined up in front of the cases, a native-designed vase with red and white flowers in the foreground, and an ornate silver decorative piece and a staircase near the left side beside an elevator.

Our clothing

Bulakilal Balramlal & Sons.

Launched in 2021 and named for the generations who began all of this, BLBL is our women's ethnic and bridal clothing house. It started with a question customers kept asking at the counter — where do I find the clothes to go with this? A lehenga and the set worn over it were never two separate decisions; they had only ever been sold that way. BLBL now holds its own floor in every showroom, with fittings at each and a dedicated bridal consultancy at Saraidhella.

Interior of a boutique displaying elegant traditional dresses on the left and glass cases with jewelry on the right, with plush grey chairs in front of the counters and modern ceiling lights.Interior of a boutique with wooden flooring, featuring a curved red sofa and beige armchair, an oval mirror, and several elegant dresses and fabric pieces hanging near the window on golden chains under bright ceiling lights.Interior of a boutique displaying traditional clothing and jewelry, featuring red and beige seating, mannequins dressed in ornate garments near a large window, shelves with folded fabric, and glass cases with jewelry.Elegant clothing store interior with cream-colored floors and walls, modern lighting, display racks with colorful folded fabrics, and mannequins dressed in traditional attire; seating areas with gray chairs featuring gold legs are arranged along white counters for customer service.

The Karigars

The finest hands in India.

We don't keep a workshop. We keep the keys to the country's best ones. Over decades we have built personal relationships with the finest master workshops in India: kundan, jadau and polki from Jaipur, filigree and Calcutta work from Kolkata, contemporary diamond work from Mumbai. Because we are not tied to one karigar, we are not limited to one tradition. Describe a piece, sketch it, or show us a photograph, and it will be made by the right hands for that particular thing.

Close-up of a person using tweezers to hold a small tool near a flame, working on a detailed, ornate gold bracelet with intricate patterns.

Earn the person, not just the sale.

It is the only rule the house keeps. Profit is optional; earning the person is not. The same faces have stood behind these counters for years, and whether you have come for the lightest everyday chain or a bridal set that takes months, you are served the same way.

Woman in traditional light blue and gold embroidered bridal outfit with matching earrings, posing with hands in her hair against a solid beige background, alongside a testimonial quote about the designs and jewelry collection.Smiling woman wearing a red and gold heavily embroidered traditional bridal outfit with matching gold choker necklace and earrings, standing against a plain background.Smiling woman wearing traditional Indian jewelry including a large necklace and intricate earrings, dressed in light green attire, with a testimonial praising Polki jewellery's blend of traditional craftsmanship and modern aesthetics.Woman with dark curly hair wearing a sleeveless purple and gold embroidered top, showcasing gold jewelry including rings, a necklace, and a bracelet, looking downward to her left.A woman wearing a red traditional embroidered Indian outfit sits on a mauve velvet armchair, posing elegantly with one hand resting on her lap and the other on the chair's arm. She has wavy hair, jewelry including earrings, necklace, and rings. To the right is a testimonial text praising wedding shopping in Dhanbad, highlighting traditional and modern designs, gorgeous jewelry, and reasonably priced beautiful outfits.A woman with long dark hair is adjusting a sheer peach ethnic saree embellished with colorful floral embroidery and gold accents, looking down with a serene expression.

Bespoke

If you can picture it, we can find the hands for it.

A set remembered from a grandmother's photograph, a design seen once and never forgotten. Bring it to us described, drawn, or on your phone.

Let's design it

NEW JOHARI BAZAR

Gold | Diamond | Polki | Kundan | Jadau

Six generations of the Rastogi family, crafting gold, diamond, polki, kundan and jadau — you say it, we have it, and we have it better.

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Showrooms

Bank More:
Shree Ram Plaza, Bank More, Dhanbad, Jharkhand 826007

Saraidhella:
2nd Floor, BLBL The Designer, Sugiadih, Sahayogi Nagar Sector I, Dhanbad 826007

Giridih:
Tower Chowk, Buxidih, Giridih, Jharkhand 815301

Contact

support@newjoharibazar.com

+91 9934137723

© 2026 New Johari Bazar. All rights reserved.