Our Story | New Johari Bazar

From a gaddi in Nalanda to the heart of Jharkhand.

It started in 1910 with a single gaddi in Nalanda, in the days when the family travelled to Patna by horse to buy jewellery. From that first counter grew a name, a craft, and a promise carried down six generations.

1910

The first gaddi. A single counter in Nalanda; jewellery bought in Patna, reached by horse.

Black-and-white vintage photo showing a traditional Indian gathering inside a simple room. Several men and women sit on the floor around a low table with ceremonial items, possibly involved in a ritual or prayer. Two men sit behind a glass counter with shelves displaying items, and three men stand in the back. The room walls have circular mirrors and modest decoration. The atmosphere reflects cultural and communal interaction in an Indian setting.

1975

A new beginning in Bokaro. The family migrates from Bihar and returns to jewellery.

Vintage jewelry shop interior with two men standing behind glass display counters filled with various gold jewelry pieces and necklaces, with traditional artwork and ornamental plates displayed on the walls behind them.

1976–1981

Gehena, Zevar, Sona Chandi. Three names in five years, one family behind each. The business grew faster than the signboards could keep up with.

Vintage jewelry shop interior with two men, one standing behind a glass display case with silver jewelry and the other sitting on the right side. Blue cabinets in the background showcase silverware and hanging silver necklace sets.

A group of eight men at a ribbon-cutting ceremony, the man in front wearing glasses and a cream kurta is cutting a red ribbon with a bow, others behind him are clapping and smiling, with a background decorated with marigold flower garlands.

Inside a jewelry store, men are gathered, some looking at displays, one man standing on a stool in white traditional attire adjusting something near the ceiling, others watch attentively or walk around amid illuminated showcases.

Gehena in 1976, then Zevar, then Sona Chandi. One room and one counter at the start, and by the end of it a name Bokaro knew.

2005

New Johari Bazar, Bank More. The leap from Bokaro to Dhanbad: a bigger city, fiercer competition, a reputation to rebuild from nothing. The doors opened with no stock and considerable debt. Kundan, jadau and diamonds arrived in a city that knew plain gold. Then the city's first indigenous fashion show, Akshaya Tritiya, the Diamond Festival. Not a store, a bazar.

Inside a well-lit jewelry store with beige counters and display cases filled with jewelry; several customers and staff are engaged in discussions and examining pieces, with decorative jewelry stands along the walls and a large pillar featuring illuminated displays in the center.

2011

Established. Six years of hardship between opening the doors and arriving. What began in debt became the largest jewellery collection in eastern India.

2021

BLBL, and Saraidhella. Bulakilal Balramlal & Sons launches in bridal and ethnic clothing. The same year, Saraidhella opens across three floors and 10,000 sq ft — jewellery, clothing and bridal consultancy under one roof.

Illuminated storefront at night showing Bulakilal Balramlal & Sons Jewellery and Clothing Store as part of New Johari Bazar, featuring large glowing red BLBL signs, images of jewelry and clothing, and adjacent shops including Daba Cafe and Poshak custom tailoring.

2026

Giridih. Seven thousand square feet across two floors, with separate lounges for jewellery and for clothing. Luxury for every visitor.

Facade of a multi-story jewelry store named BLBL Bulakilal Balramlal & Sons New Johari Bazar with large glass windows and ornate gold and brown marble frames, showcasing three large portraits of women wearing traditional jewelry and attire.

Where it began.

From a gaddi in Nalanda to the heart of Jharkhand.

The things we’ve kept.

Come and see for yourself.